Built for This :60
Wells Fargo needed to reach multicultural first-time homebuyers with a message that reflected where they were in their homeownership journey. Rather than selling the dream of homeownership, "Built for This " recognizes the work, growth, and intentional decisions that brought them there.
The idea is simple: wherever you are in your journey, there’s a home that fits your life today and grows with you tomorrow. Wells Fargo isn’t the hero of the story, but the financial partner that recognizes what you’ve built and helps you take the next step.
Mortgage Marketing & Content Development
Developed consumer-focused articles on home lending, loan qualifications, and home design trends, translating complex financial topics into accessible content.
Created copy for a cross-platform social campaign toolkit for Facebook, X, Instagram, LinkedIn, and Pinterest, featuring mortgage education, affordability tips, and product messaging.
Wrote creative copy that brought homebuying facts, tips, tricks, and industry stats to life, making the path to homeownership more approachable and easy to understand.
Refreshed Rate Sales positioning templates and developed evergreen marketing materials to help Home Mortgage Consultants promote mortgage offers throughout the year, with messaging tailored to diverse customer segments.
